Armani beauty has invited 5 talents and 5 MUA from FR, IT and US through their campaign to strengthen its credibility in the makeup artististry by highlighting it’s Luminous Silk range and state it as the MUA best kept-secret.

Creative direction and concept, Influencer casting, influencer management, Influencer brief, production management

Paris, France

The results

350 assets produced for Armani 3 shoots in Paris 2 remote shoots in LA and London 5 talents & 5 MUA 104 publications on IG 17.7M impressions 2.7M reach 5.31% ER 1.3M interactions