For their digital ad campaign the brand Armani Exchange asked Ykone to work on a creative concept portraying a joyful and relaxed afternoon among friends at the park on a sunny day. One day of shooting to produce 30 deliverables: pictures, hero video and short videos for Ig stories. A digital campaign with broad rights including social media organic and paid usage, POS, DEM.

Creative concept & artistic direction, production, post-production

Milano, Italy

The results

To promote the A/X Armani Exchange FW20 collection, we have conceived a concept for this digital campaign. The project included a production and post production management, creative concept and art direction. #AXfw20 #AXchange