Vice President Americas
A travel industry leader, with over 10 years in the hospitality space, Nick joins Ykone USA after holding senior leadership positions managing global integrated marketing campaigns, influencer strategies and global social media efforts at some of the world’s top DMO’s and hospitality companies. Prior to joining Ykone, Nick most recently served as Senior Director, Integrated Marketing at Visit The USA where he managed global campaign development, paid, owned and earned marketing strategies for the National Tourism Office for the USA. In this role, he designed and managed award-winning marketing campaigns for 11 International markets. Prior to Visit The USA, Nick held similar roles as Director of Content Marketing at Dubai Tourism and Senior Director of Consumer Marketing at Visit Las Vegas – where he oversaw the iconic “What Happens in Las Vegas, Stays in Las Vegas” advertising campaign. Additionally, Nick held roles managing social media strategies for MGM Resorts International, a Fortune 500 Integrated Resorts and Hospitality Company, as well as Visit Niagara Falls USA – the Destination Marketing Organization in Niagara Falls, NY.