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Paris, March 2024

As we embark on the journey towards the Paris Olympics & Paralympics 2024, YKONE is excited to unveil a new trailblazing service designed to transform the realm of Olympics sponsorships.

Leveraging longstanding partnerships and a distinguished track record in leading sports events (Formula One in Las Vegas and Abu Dhabi, Super Bowl LVIII, NBA), and combining this with our proficiency in the travel and luxury sectors, YKONE crafts this unparalleled offering exclusively for Olympics & Paralympics sponsor brands.

OVERCOMING HURDLES IN OLYMPICS & PARALYMPICS SPONSORSHIP

Sponsoring a major sports event like the Olympics comes with its hurdles. Content restrictions severely limit capturing and sharing engaging event moments, while relying on celebrities’ goodwill for endorsements can be unpredictable.

Measuring the true ROI of sponsorship investments adds to the challenge, as does standing out in a crowded field of sponsors all competing for attention.

Additionally, orchestrating seamless experiences for VIPs and influencers demands a high level of logistical precision and creativity to ensure the sponsorship leaves a lasting, positive impact on the brand’s image.

NARRATIVES THAT SHINE: BLENDING CELEBRITIES AND CREATORS WITH POWERFUL BRAND STORYTELLING 

YKONE’s innovative solution transforms these challenges into an opportunity, crafting compelling narratives around VIP and influencer experiences that resonate well beyond the confines of the stadium.

With a focus on storytelling, real-time performance tracking, and strategic celebrity collaborations we ensure your brand captures the global spotlight, making every moment and every investment count.

Our bespoke “à la carte” offerings, from casting, to negotiation and contracting, on-ground management, logistics or more ensure that every brand shines, providing an integrated experience that marries the thrill of the Olympics & Paralympics with the charm of Paris, standing out and leaving a lasting impression long after the games have concluded.

Embark on this exciting journey with us. For more information, reach out at stephane@ykone.com

ABOUT YKONE
Founded in 2008 by Olivier Billon, YKONE is the leading international Influencer Marketing agency, dedicated exclusively to global brands in the luxury, beauty, fashion, travel and lifestyle industries since 2008. With a presence in 18 major cities across Europe, the Middle East, Asia, and the United States, YKONE boasts a cohesive team of over 312 professionals worldwide. From Paris to Las Vegas, Milan to Dubai, and Hong Kong to Singapore, the agency’s network of influencer marketing experts extends globally, achieving $84M in revenue in 2023.

As pioneers in the influencer marketing industry, YKONE excels in combining strategic planning, data-driven insights, and tailor-made creative solutions to vividly bring brand narratives to life. The agency collaborates with a diverse group of highly creative individuals to conceptualize, produce, and broadcast unique brand content from inception to execution.

Beyond bespoke content creation, YKONE has developed proprietary digital tools, such as Campaygn, an advanced influencer analytics platform and database. This tool is instrumental in monitoring, measuring, and tracking influencer marketing investments.
Today, YKONE offers a comprehensive 360° approach to influencer marketing, made possible by its exceptional ability to integrate influencers across all brand touchpoints.

For more information, visit www.ykone.com and follow on Instagram, @ykoneagency or LinkedIn.