YKONE and MIRROR MIRROR Join Forces:
Launch of ONE, the First Group Integrating Influencer Marketing, Production and Events for Luxury Brands
Paris – January 7, 2026 – YKONE, a global leader in influencer marketing, and MIRROR MIRROR, a creative production house renowned for its craft and high standards, today announce their strategic merger within ONE, a newly formed group dedicated to supporting luxury brands in their storytelling.
This alliance brings together more than 400 employees across 20 international cities and represents €150 million in revenue. It has been designed to meet the growing demand from brands for both creativity and global execution, at a time when the influencer marketing market is experiencing hyper-growth and is expected to reach $90 billion by 2030.
This merger combines YKONE’s expertise in influencer strategy and its international platform with MIRROR MIRROR’s artistic excellence and production capabilities. The ONE group also integrates YKONE’s previous acquisitions, including BarCode (India-focused agency), BOLD (talent management), and CAMPAYGN, its long-standing data and performance technology vertical. Together, they reaffirm ONE’s ambition to build a comprehensive and relevant ecosystem for advertisers.
“This merger with MIRROR MIRROR marks a turning point in our development. We have long admired their creative approach, which perfectly complements our mastery of influencer marketing and international digital strategy. We first collaborated on a production in Milan in 2021, and the success of that project made us want to continue building together. By combining our strengths under the ONE banner, we are offering brands a new, integrated approach to premium storytelling.”
explains Olivier Billon, President of YKONE.
Matteo Baldi, Europe CEO YKONE | Valentine Suc, Partner MIRROR MIRROR | Juliette Lambert, Founder MIRROR MIRROR | Béatrice Imbert-Forgeot, Deputy Managing Director YKONE | Olivier Billon Founder & President YKONE
“The integration of MIRROR MIRROR into ONE represents a major strategic milestone for our growth. We are joining a group that is clearly future-oriented. We share the conviction that an integrated approach combining influencer strategy, production and events is now essential to serve brands on a global scale. This alliance gives us the means to accelerate, innovate and support our talents in new territories.”
adds Juliette Lambert, Founder of MIRROR MIRROR.
Founded in 2019 by Juliette Lambert and Valentine Suc, MIRROR MIRROR was built around a shared artistic vision and a deep commitment to creation. The group brings together a talent agency (Mirror Image), a film production company (Mirror Mirror), and a production services company (Lovecraft). It supports the creative ambitions of major luxury groups including LVMH, Chanel, Hermès, L’Oréal, Interparfums, among others, by elevating writing and celebrating the singularity of its talents: photographers, directors, artistic directors and set designers.
“Joining ONE allows us to embed MIRROR MIRROR’s creative ambitions within an already very strong international dynamic. We are delighted to bring to the group our artisanal approach, our culture of detail, and the high standards we share with our talents and our clients.”
adds Valentine Suc, Partner at MIRROR MIRROR.
A Fully Integrated Ecosystem for Storytelling and Influence
This strategic alliance creates ONE group with highly complementary capabilities:
YKONE contributes its leadership in influencer marketing, premium social media strategy and international presence across 20 global cities (Europe, Middle East, Asia, Americas). This network will serve as a growth platform to expand MIRROR MIRROR’s international reach.
MIRROR MIRROR brings its creative excellence, with a roster of internationally renowned photographers, directors and artistic directors, as well as its specialized entities: Mirror Image (talent agency), Mirror Mirror (film production) and Lovecraft (responsible production services).
YKONE’s previous strategic acquisitions — BarCode (India expertise), BOLD (talent management) and CAMPAYGN, its technology-driven data and performance vertical — further strengthen the group’s overall offering.
This integration enables brands to benefit from a fully integrated approach, combining influencer strategy, exceptional production and global execution.
ABOUT ONE
ONE is a €150 million integrated marketing group, the first of its scale entirely dedicated to premium storytelling for luxury brands. Born from the merger of YKONE and MIRROR MIRROR in January 2026, and integrating BarCode (India), BOLD (talent management) and Campaygn (technology), ONE brings together more than 400 employees across 20 cities worldwide.The group offers a comprehensive ecosystem combining influencer strategy, creative production, talent management and performance measurement, eliminating the fragmentation that typically forces brands to juggle between four to six different partners.
ABOUT YKONE
Founded in 2008 by Olivier Billon, YKONE is one of the world’s top three influencer marketing agencies, with revenue exceeding €100 million and more than 300 employees. Specializing in luxury, fashion, beauty and travel, the agency develops tailor-made influencer strategies and high-impact campaigns for iconic brands. YKONE has been named Influencer Marketing Agency of the Year every year from 2021 to 2025 and is listed in the FT 1000 ranking of Europe’s fastest-growing companies. The agency now operates within the ONE group.
ABOUT MIRROR MIRROR
MIRROR MIRROR is a creative production house renowned for its artistic excellence and craft-driven approach. Founded in 2019 by Juliette Lambert and Valentine Suc, the agency works with leading luxury groups such as LVMH, Chanel, Hermès and L’Oréal, elevating writing, celebrating the singularity of its talents (photographers, directors, artistic directors) and producing global campaigns at the highest level.
Some Press Appearances
(EN) The Business of Fashion: Ykone and Mirror Mirror Agencies Merge to Form New Group
(EN) Fashion Time Wrap: The Convergence: When Fashion’s Digital & Experiential Worlds Unite under ‘One’
(IT) Milano Finanza: Ykone e Mirror Mirror si fondono nel polo Integrato per il lusso One
(IT) Pambianco News: Le agenzie Ykone e Mirror Mirror uniscono le forze e lanciano One Group
(IT) Eventi News: Le agenzie Ykone e Mirror Mirror uniscono le forze e lanciano One Group
