Zurich – January 12, 2026 – Following its recent merger with MIRROR MIRROR and the creation of ONE, the first group integrating influencer marketing, production, and events for luxury brands, YKONE acquires Zurich-based social media and content creation agency FAB STUDIO, launching YKONE Zurich.
Founded by Frank Ritter and Berkan Kayacan, FAB STUDIO is a Switzerland-based social media and content creation agency focused on creator-driven storytelling, platform strategies, and performance-oriented social media solutions.
Present in Switzerland since 2021 with an office in Geneva, YKONE strengthens its local presence with the opening of the Zurich office, offering integrated social media, influencer, and creator marketing solutions from a single source.
“Frank Ritter and Berkan Kayacan have a deep understanding of creator culture, social media, and modern brand building. Together, we are building YKONE Zurich into a hub that will set new benchmarks for creator and social media marketing.”
explains Olivier Billon, Founder and CEO of YKONE.
Frank Ritter Managing Director YKONE Zurich | Olivier Billon Founder YKONE | Laetitia Vallet Dujardin Switzerland Managing Partner YKONE | Berkan Kayacan Managing Director YKONE Zurich
“With YKONE Zurich, we are not building a traditional agency model, but the strongest creator and social media ecosystem in Switzerland. Combining FAB STUDIO’s innovative content creation with YKONE’s international influencer and talent network sets a new market benchmark.”
adds Frank Ritter, Managing Director of YKONE Zurich.
Services and strategic focus
The acquisition comes amid the growing professionalization of the creator economy and increasing demand for strategic, integrated, and measurable social and influencer marketing solutions. FAB STUDIO brings its expertise in social media strategy, content creation, performance marketing, and community management, while YKONE complements these services with international influencer and creator marketing, talent management, and data-driven creator intelligence.
“This partnership allows us to implement creator marketing and social media in the way the market currently requires: integrated, strategic, and measurable.”
explains Berkan Kayacan, Managing Director of YKONE Zurich.
ABOUT FAB STUDIO
FAB STUDIO is a Switzerland-based social media and content creation agency founded in 2025. The company is led by two experienced founders with more than ten years of expertise in creator and social media marketing. Since its inception, FAB STUDIO has experienced exceptional growth and supports brands with a holistic approach across the entire social media value chain – from content creation and storytelling to platform and channel strategies, as well as performance-driven social media solutions
ABOUT YKONE
Founded in 2008 by Olivier Billon, YKONE is one of the world’s top three influencer marketing agencies, with revenue exceeding €100 million and more than 300 employees. Specializing in luxury, fashion, beauty and travel, the agency develops tailor-made influencer strategies and high-impact campaigns for iconic brands. YKONE has been named Influencer Marketing Agency of the Year every year from 2021 to 2025 and is listed in the FT 1000 ranking of Europe’s fastest-growing companies. The agency now operates within the ONE group.
ABOUT ONE
ONE is a €150 million integrated marketing group, the first of its scale entirely dedicated to premium storytelling for luxury brands. Born from the merger of YKONE and MIRROR MIRROR in January 2026, and integrating BarCode (India), BOLD (talent management) and Campaygn (technology), ONE brings together more than 400 employees across 20 cities worldwide.The group offers a comprehensive ecosystem combining influencer strategy, creative production, talent management and performance measurement, eliminating the fragmentation that typically forces brands to juggle between four to six different partners.
Some Press Appearances
(DE) Persoenlich: Zürcher Agentur wird Teil der Ykone Group
(DE) Markt-kom: Fab Studio wird Teil der Ykone Group
(DE) New Business: YKONE kauft erneut in der Schweiz hinzu
(FR) CB News: YKONE acquiert FAB STUDIO et s’implante à Zurich
(FR) Strategies : Ykone se renforce en Suisse avec le rachat de Fab Studio à Zurich
