YKONE has just expanded its presence in Germany with the acquisition of a majority stake in COVER Communications.
Founded in 2012 by Anne Höweler, COVER is an influencer marketing agency with a deep focus on fashion, beauty and lifestyle brands. COVER works with successful brands like L’Oréal Germany, Reserved Fashion, Shaping New Tomorrow, Sloggi in Germany.
COVER has been a long term partner of YKONE, agencies have worked together on multiple successful campaigns and this partnership is the natural continuation of a long term relationship between the founders of YKONE & COVER.
“YKONE opened in Berlin in 2015 and this is when I met Anne, whom I have been lucky to work with on multiple occasions. She has created a very successful agency in Munich and built trustful relations with local brands & influencers” says Olivier Billon, YKONE Founder.
Founder Anne Höweler will remain CEO of the agency which will be renamed YKONE COVER. “After 10 years of existence, COVER came to a point where joining an international leader was a great way to provide more services and opportunities to our clients, influencers and teams. We share common value with YKONE and passion for social media & creativity”
COVER and YKONE will join forces in Germany to provide services in Influencer Marketing, Content Production,Talent Management and Technology. Adding 17 new talents to the team, YKONE now has more than 160 employees across 15 cities. YKONE clients in Germany include Allianz, Hugo Boss and Montblanc.