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As announced a few weeks ago on our newsroom, YKONE is continuing to develop the Vilebrequin x Experience Abu Dhabi collaboration with the launch of a swimwear capsule collection, celebrated during the Cannes Film Festival.

This unique collection features Vilebrequin’s iconic sea turtle motif combined with the architecture and landscapes of Abu Dhabi, resulting in a limited-edition family capsule. Inspired by Abu Dhabi’s palm trees, these beautifully crafted pieces are designed to embody the casual elegance of Saint-Tropez, infused with the stunning landscapes and nature of the Saadiyat Island’s waters. Moreover, the collection is sustainably produced from high-grade recycled polyamide, ensuring an eco-friendly approach to this collaboration and product development.

Launch Party in Cannes

Taking advantage of the Cannes Film Festival, YKONE collaborated with Vilebrequin and Experience Abu Dhabi to host an event at La Plage Vilebrequin L’Ondine, ideally located in front of the Carlton palace. After the live broadcast of the famous climb of the red carpet, a hundred influencers, journalists and celebrities came from around the world to walk in front of the photocall.

Roland Herlory, CEO of Vilebrequin, launched the festivities with the arrival of Manon Bouquet’s dancers, all dressed in sustainably designed swimwear from the Abu Dhabi Limited Edition collection. The vibrant energy continued throughout the night with the beats of Doppelganger DJs, renowned for their collaborations within the fashion and luxury spheres.

For the occasion, the universe of the Vilebrequin La Plage decorated by the designer Vincent Darré was transformed into the palace of «Mille et Une Nuits». A sober and clear furniture dotted with trees and exotic plants and illuminated by dozens of lanterns in moucharabieh and a starry sky welcomed the guests. Patterns of palm trees and turtles with golden details inspired by Abu Dhabi adorned the walls.

YKONE secured a star-studded guest list of influencers, celebrities, and prominent VIPs such as Romee StrijdNour AridaShanina Shaik & more to attend the event and orchestrated an influencer marketing content creation campaign during the Festival to showcase the collection with Noholita, Tristan Mattioli, Sylvie Tellier & more.

The 6-piece capsule collection is already available in Cannes and will be displayed in 30 Vilebrequin stores starting on the 6th of June.

Press Appearances

(EN) PR NEWSWIRE Making Waves: Experience Abu Dhabi x Vilebrequin Launch a swimwear capsule collection inspired by Abu Dhabi
(FR) VOICI Nico Capone et Daniela complices, Diane Leyre, Sylvie Tellier… Les stars au rendez-vous pour Vilebrequin
(ES) BOLSAMANIA Experience Abu Dhabi x Vilebrequin lanzan una colección cápsula de bañadores inspirada en Abu Dabi
(ES) CARIBBEAN NEWS Haciendo olas: Experimenta Abu Dabi x Vilebrequin con una colección cápsula de bañadores inspirada en Abu Dabi