Following the successful inaugural edition of the Mastering Luxury Marketing Breakfast in New York, which brought together luxury marketers representing top brands in the industry, such as LVMH, Cartier, Ralph Lauren, The Macallan, The Ritz Carlton, Ferragamo, and more, Forbes reconvened this month in Paris, France.
The primary objective was to facilitate an exchange of insights regarding how high-net-worth individuals are reshaping their expectations from luxury brands. The discussion encompassed shifts in the luxury goods consumption experience and the factors influencing purchasing decisions across different generations.
In a spotlight session dedicated to young influencers in the luxury sector, YKONE extended an invitation to Corentin Huard to join Forbes experts, including Luxury Lifestyle Editor Michael Salomon. The session aimed to delve into the recent findings from the Forbes 2023 UHNW (Ultra High Net Worth) Survey. Corentin Huard, a model, influencer, and the founder and creative director of his production company, 1001 Productions, was actively engaged in our latest campaign for FRED Live The Joy.
During the event, he shared his valuable insights on “The Under 30 Approach to Luxury” with Géraldine Boublil, Creative Influencer and Stylist, and Victor Weinsanto, Fashion Designer, a 2023 Forbes Under 30 listee, and Ambassador of the LVMH-backed Nona Source. This gathering of influential figures and thought leaders in the luxury space showcased the ever-evolving dynamics of the luxury market and the pivotal role influencers play in shaping its future. Forbes remains committed to providing a platform for these discussions and insights that help define the future of luxury marketing.
ABOUT THE FORBES RESEARCH 2023 HIGH NET WORTH SURVEY
Learn more and access top findings from the 2023 Forbes High Net Worth Survey here.
Read the full press release here.