Instagram has just launched VOICES Festival, a completely free, unseen and 100% online event dedicated to aspiring content creators or fans who would like to start their own creator’s profile. This event offers them the opportunity to discover advice & tips from Instagram’s most popular influencers!
From June 7-9, the Creators’ Week was hosted on this dedicated landing page. In theory, only 5000 tickets were available via a registration link. We even let you think that you were “chosen” to participate. In practice, anyone can go to the link and participate in the VOICES Festival, here and on the instagram account @creators. We know and assume the “limited seat” effect, it’s a good way to maximise registrations! However, by registering, participants agree to share contact details with Boomerang Agency, one of the festival’s partners.
Marck Zuckerberg’s opening statement, aka @Zuck, sets the tone: “our goal is to be the best platform for creators (…), support and help the creator economy”. In short, Instagram is showing its interest in young creators and wants to help them develop thanks to the already well-known personalities.
30 sessions, 60 personalities
We can’t deny that Instagram has changed the world of fashion and luxury, so it’s not surprising to find this big topic discussed during “fashions talks” such as “how to break in the fashion world?” with guests like @claracornet, @sulivansweg and Lucien Pagès.
In a nutshell, the place of content creators (once called influencers) is growing more and more within the influence ecosystem where brands and agencies have played for years now. They are becoming the main actors of a new economy rightly called “the creator economy” by Mark Zuckerberg.
Content creators are turning into proper entrepreneurs, running their own businesses and therefore becoming new competitors for already established brands. They are digital natives and know better than anyone else how to create engaging content and grow their community. Rather than seeing them as a threat, wouldn’t it be the perfect opportunity for brands to make strong collaborations with these digital content experts?