Strategy

April 19, 2021

Fashion x Video Games: are virtual worlds the new realm?

Who would have thought a few years ago that fashion would be showcased and featured…

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How to

March 16, 2021

How to maximize your digital footprint in China – Episode #1 – Decode Wechat

A look at the world’s largest social media market. China is not only the biggest…

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Analytics

February 15, 2021

What are the keys to success in CSR communication?

In a 2015 Global CSR Study, it was found that 90% of consumers would boycott…

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January 18, 2021

Instagram: Bottega Veneta slams the door! Good or bad resolution in 2021?

Surprising choice: Bottega Veneta starts 2021 by deleting their Instagram, Facebook and Twitter accounts. Radical…

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Insights

January 17, 2021

No, corporate social responsibility isn’t just an opportunity

You want your brand to be socially aware and conscious. Great initiative, how do you…

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Insights

August 26, 2020

Change is the keyword of 2020

Change is the keyword of 2020 Change is the biggest keyword of this crisis. It…

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Influencers

August 24, 2020

Diversity in the world of influencer marketing

Nowadays, consumers are not only looking for products and services that suit their needs and…

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How to

August 16, 2020

How to create a successful influencer brief

How to create a successful influencer brief Learn how to adopt the right strategy to…

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How to

August 1, 2020

How to find the influencers in affinity with your brand

Why produce an affinity mapping when creating an influencer casting? Collaborating with an influencer leads…

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Analytics

June 22, 2020

8 winning strategies from the lockdown

This week let’s dive into data, with our advanced analytics platform Campaygn®, to see how…

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Categories

Insight 7 – Micro Influence

Insight 8 – The Art of Collab

Hot Topics – Fake Followers

Hot Topics – Social Media

Insight 9 – Why Change is the keyword of this crisis ?