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A look at the world’s largest social media market.

China is not only the biggest market for social media activities, but it is also incredibly rich and diverse in platforms, channels and influencers: Over 1 billion Chinese users are looking for a place to share their opinions, ask for product recommendations, shop or connect with other users. If you have not been living and using these platforms in China, you can’t get it.

On the western side, we merely have Instagram, Facebook, Youtube and a few new comers such as TikTok or Clubhouse. China has not only 5 times more platforms but also much more advanced features unknown to people living outside China.

How as a brand can you get ready to maximize your digital footprint in China? How to make the right choice? How to create content and interact with audience? On which platform? We explore one by one the different channels, the right approach and successful strategies to make it in China.

Chapter #1 – Decoding We Chat.

Check out soon the next chapters.

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