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Understanding TikTok for anybody who is not a teenager.

Maybe you are already too old to understand how TikTok works. Teenagers and young people are the primary users of the app, but the TikTok app and its Chinese version, called Douyin, have amassed over 2 billion downloads this year, our two experts in house introduce you to THE app of 2020.

What distinguishes it from the other apps that teens are obsessed with? Are these amateur music videos any good? Which are the brands that have already embraced this new platform and have seen some success? This is a 45 minutes video designed for all people who have not yet downloaded the app or taken part into a TikTok challenge.