How to create a winning Chinese New Year campaign
China’s consumer market is expected to reach a value of $8.4 trillion by 2022. Chinese Lunar New Year, China’s most important holiday, is always an unmissable marketing opportunity for international and local brands to court customers and strengthen brand presence, as long as they hit the right note.
But it could also be a complex occasion to navigate, requiring a deep depth of cultural understanding and strong sensitivity to the local heritage and traditions. And Chinese netizens are growing more culture-conscious and sophisticatedly critical thinking, thoughtfully using celebration’s symbols and creatively adapting localizations have become increasingly crucial for brands.
How to leverage Chinese symbolic elements? How to stand out with engaging and localized storytelling among thousands of CNY activations? How to capitalize fast-changing local trends to appear cutting-edge and culturally sensitive?…
We take you to dive into a comprehensive strategic analysis with fresh insights of best-in-class case study – Be the next to create a dedicated and winning Chinese New Year campaign.