Change is the keyword of 2020
Change is the biggest keyword of this crisis. It has already engaged a change in consumer behaviors and brand communication. Before Covid-19, a young and beautiful influencer with millions of followers in a desirable location was enough to get thousands of likes. Now to get the same result, you need to see influencers with no make-up doing their laundry at home.
We are observing a number of brands that are pivoting with success: providing connections, educational content, and contributing to building a sense of community. Each brand needs to find their own way, their set of values that will fit tomorrow. We handpicked case studies and analyzed why we believe these examples are showing the way in digital and social marketing.