March 31, 2022
Four misconceptions about influencer marketing
1 - Influencer marketing is not measurable Rising rapidly over the recent years, influencer marketing…
Insight 7 – Micro Influence
March, 2017
March 31, 2022
The 5 key steps to ensure an influencer campaign’s success
1 - Set your expected outcome through clear objectives Before you jump in, blindsided by…
February 7, 2022
The world of the Metaverse: the new space of counterfeiting?
What's the irony about a luxury NFT bag? To never get your hands on it!…
February 1, 2022
How beauty shopping became social
If someone had told you that in 20 years, thanks to your phone, you would…
January 21, 2022
Why brands should care about Instagram’s Subscriptions feature
Starting 2022 with a big announcement, Instagram has just launched Subscriptions - a key tool allowing…
October 7, 2021
Introducing YKONE x BOLD
In June 2021, YKONE acquired the renowned Italian agency MB New Media, founded by Matteo…
May 20, 2021
How to create a winning Chinese New Year campaign
How to create a winning Chinese New Year campaign China’s consumer market is expected to…
