Cannes, May 2026 — For the second consecutive year, YKONE set up its Pop-Up Office on the sidelines of the Cannes Film Festival, housed in a charming restored Provençal farmhouse nestled in the hills above Cannes. Founded in Paris in 2008, the global influencer marketing agency once again opened its doors to clients, creators, partners, and friends, and with the Croisette as its backdrop, hosted the 8th edition of the YKONE Caviar Club.
Seaside Experience
For this Mediterranean-inspired edition, YKONE invited French Chef Victor Blanchet to craft a gastronomic experience titled “Marin Ecosystem”, overlooking the bay of Cannes. Known for his contemporary approach to cuisine, the former Top Chef finalist has built his cooking around seafood, drawing from the coastal landscapes and ingredients that have shaped his identity as a chef.
The iconic tasting between Prunier Caviar and Clos du Temple, the iconic rosé by Gérard Bertrand, took place around the pool, with Ercuis arcturus group silverware setting the tone for the table. In the garden, Caffè Vergnano hosted an Espresso Martini experience with Le Philtre Vodka, when French Bloom’s non-alcoholic sparkling cuvée and Patrón’s signature cocktail Paloma completed the experience.
Blending Horizons
The evening welcomed a curated selection of guests, bringing together +120 influential voices including Lufy, Fred Stauffer, Ophély Mézino, Sylvie Tellier, and Iam Etienne, alongside YKONE top management — Founder & CEO Olivier Billon, UK VP Paula Albuquerque, and key figures from the luxury, fashion, and hospitality industries. A mix of creators, brand leaders, and industry insiders, united by a shared culture of creativity and collaboration.
From the poolside to the garden, every corner of the villa was curated to set the tone. Vilebrequin, a long-term partner of YKONE, extended La Plage Cannes to the villa’s poolside, bringing their signature Riviera spirit to the heart of the evening. Inside, Stoff Nagel created an artistic installation built around their iconic candleholders, with subtle touches carried through the garden. Artist Didier Zakine, present for the occasion, exhibited works inspired by the red carpet, transforming its iconic fabric into unique works of art that added a cinematic note to the night.
Evening of Memories
Thanks to BMW France, official partner of Festival de Cannes, YKONE offered a dedicated concierge service to VIP guests, ensuring a seamless experience. DJ Emma B set the mood from start to finish, and Throwing Doubles branded games invited guests to linger a little longer.
Adding a sensory layer to the night, Memo Paris invited guests to discover Cap Camarat, their newest fragrance inspired by the French Riviera, through an immersive sunset-themed setup, while Lauvée introduced its iconic brush through a dedicated trolley.
Conceived as an open house for creative minds, the event gathered a vibrant community of creators who turned the evening into their ultimate playground. Aurélien Gendreau, known as the High-Five Guy, captured authentic portraits of the guests, while Christina Moeller, founder of Dating in the City, continued her interview series in Cannes from the heart of the party. Tristan Mattioli arrived on the iconic Vilebrequin Vespa from La Croisette to host a video booth, bringing a touch of dolce vita to the event!
To close the evening, each guest departed with the signature YKONE Summer bag, a curated selection of products from some of the most iconic names in beauty, lifestyle, and fashion, as a final piece of the Cannes experience to take home: myBlend, Lauvée, PERS, Nashi Argan, Caffè Vergnano, Pineider, Vilebrequin, ELEVEN Australia, On Running, Maison Perrier, Mifuko, …).
What is the YKONE Caviar Club?
YKONE CAVIAR CLUB is a traveling dining and networking experience that brings together the best of luxury, craftsmanship, and influence. Each edition blends immersive gastronomy with curated brand experiences, connecting visionary talents, creators, and brands in intimate, unforgettable settings. Hosted by YKONE, the event celebrates excellence and the art of living, from Paris to Abu Dhabi, and now Cannes.
Interested in joining the next edition?
Contact us at
marketing@ykone.com
youna@ykone.com
