@Zadig & Voltaire
A STORY OF ENGAGEMENT
For the launch of Just Rock!, we led a master production with Erika Boldrin and Biel Juste as faces of the brand captured by Isaac Marley Morgan, a British photographer, who is also a micro influencer.
Biel and Erika's communities have been particularly engaged with this exciting and sensual story.
Focus on the story telling: We interpreted the campaign to create a strong echo on social networks. 2 heroes, their intimacy, their own bedrooms, their secret belongings...
Everything made to involve their communities into the real lives of our 2 influencers.
To get massive engagement: Erika and Biel felt very comfortable in front of the camera at a very structured photoshoot. They were free to post additional content, especially stories, that are seen 30% more than IG posts. They both had a truly enjoyable experience.
The proof is in the numbers: 7.2% engagement rate - 20 Instagram stories