MICRO-INFLUENCE AND CREATIVITY
This annual project for Issey Miyake Perfumes was the strongest micro-influencer strategy Ykone ever led.
We chose 8 digital artists, photographs, visual artists, video makers to make the perfume truly stand out on social networks.
Create value with influencers: We selected them as we would have chosen graphic designers, based on their creative skills. In addition to the visibility and engagement of their communities.
The brand will be able to re-use this extensive and highly qualitative content without visual rights limitation.
To get many interpretations of the brand: Working with 8 profiles, each with their own style and universe, allowed the brand to explore all aspects of its story.
Communicating on an everlasting best seller is not easy. This activation was the ideal way to dig into the roots and heritage of the brand and provide a vision of the future of this iconic fragrance.
The proof is in the numbers: 40 posts - 50.1K interactions