The German ready-to-wear brand wanted to raise brand awareness for the AW2018 collection with a PR program and a drive-to-store strategy.
Ykone’s answer: #ESACADAInIceland #ESACADAEscapes
An unforgettable and immersive experience in Iceland with 3 influencers, and a photoshoot with Vogue photographer @VirgileGuinard on the Vik black sand beach to highlight the AW2018 collection.
This unique experience and content creation showcases the influencers as the center of the brand’s communication strategy. We chose 3 powerful mid-tier influencers from ESCADA’s key markets: Italy, the U.K. and France to ensure targeted delivery of visibility and engagement.
The location was key ; the Vik Beach in Iceland was the perfect backdrop to showcase this winter collection.
This once-in-a-lifetime experience united ‘it’ girls who represented the brand spirit, creating and sharing a great amount of qualitative content for the brand.
A professional photographer was with us to capture all of the action, including more candid, behind-the-scene photos and videos.
A step further
Throughout their tailor-made stay, influencers shared authentic moments with each other, the crew, and the environment. This allowed us to capture genuine content showcasing the making-of, and spontaneous moments that resulted in more than 74% content than expected.