Chopard wanted to highlight their Ice Cube collection during the PFW with an influencer campaign.
Ykone’s answer: #chopardicecube
During Paris Fashion Week, we organized a 3-day photoshoot featuring 3 it-girls: Lisa Dengler, Adele Farine and Regina Anikii, to highlight the new Ice Cube Pure collection.
These 3 it-Girls gave a behind the scenes look at a day in the life during fashion week - from waking up to showtime. The Vogue.fr photographer Virgile Guinard followed them during this experience
A step further
These girls are pure fashion influencers, and their content is followed by key editors all around the world. That’s why the content produced during this VIP access has been shared on vogue.fr.