You are using an outdated browser.
Please upgrade your browser to improve your experience.

Calvin Klein - © Ykone
Calvin Klein - © Ykone
Calvin Klein - © Ykone
Calvin Klein - © Ykone
Calvin Klein - © Ykone
Calvin Klein - © Ykone
Calvin Klein - © Ykone

@Calvin Klein

The brand wanted to ensure visibility for their new perfume, Obsessed, via a strategic digital campaign with a rich storytelling that reflected the brand’s DNA and universe, with the goal to create online desirability for the brand and the perfume.

Ykone’s answer: #CKObsessed

We worked with 10 digital ambassadors with high visibility and engagement across their social media accounts. During a photoshoot at each influencer’s home, Christoph Schaller, a german photographer captured couples within their very own worlds. He highlighted their obsessions… a lover, a best friend, a soul-mate.

A step further

Influencers were at the heart of the concept. We decided to organize the photoshooting at their homes to create intimacy and make the content look deeply authentic.