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Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone
Berluti - © Ykone

@Berluti

We have invited 3 influencers for a 3-day trip to the iconic Biarritz’s festival « Wheels and Waves ».
During the trip, the influencers had a tailor-made program, including a combination of brand activities, Ykone activities and photoshoots.
The final content offer a perfect balance between well-curated images highlighting the collection, and organic stories, shared by the influencers on the go.
Take a look at the content on Marc Forne, Biel Juste and Andrea Faccio Instagram accounts.

The results
The Wheels and Wave project had impressive results! The 3 influencers: Biel Juste, Marc Forne and Andrea Faccio created 3 times more content than expected: 60 posts instead of 27!

How did we get such outstanding results?
• The right casting to optimize the KPIS: a crew spirit to increase their engagement with the brand
• A memorable experience and a tailor made program to encourage spontaneous content
• The affinity of the influencers with the brand, thanks to the relationship the influencers have with Ykone
• Influencers had no boundaries: they were free to post live content (guided by the brief to respect the brand DNA).