Marc Jacobs: Daisy Dream

Year
2014
Office
New York

Challenge


Client challenge was to create visibility for the launch of their new fragrance Daisy Dream, ensuring coverage and content creation in the key markets.

We collaborated with leading creative digital minds on the the now famous “Daisy Chain” to create “dreamy” content around the fragrance.

Strategy


We had Influential and highly creative influencers collaboration to a mechanism where people shared their dreams in a « Dream Capsule » that would be sent to them one year later.

We wanted the content to be very personal. The fragrance was of course featured in it.

Influencers shared it on their blogs and social networks to encourage their readers to do the same.
That helped drive traffic to the website.

Impact

8M

Reach on Instagram
14 blogs in 6 markets