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Feedback on the Insights’ conference in London

On April 6th, Ykone London hosted the second UK edition in its Insights’ Conference series. Bringing together leading mens luxury fashion and lifestyle brands, the event was hosted on London’s historic Saville Row and discussed working with micro-influencers amongst other effective ways to engage male audiences.

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5 British influencers to follow

Have a few minutes to be inspired?
Take a look at five marvelous Instagramers we’ve selected from the United Kingdom, representing the beauty, luxury lifestyle, watches & men’s fashion industries.
Inspired by British manners, we’ll start with ladies first:

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#LenvoldeCartier

The beauty and success of this campaign are found as three worlds come together.
Firstly, the world of L’Envol de Cartier, a woody fragrance that carries men to the point of invincibility, liberating them from all limits. The world of the Cartier maison itself, which has once again been bold enough to try a new digital communication format.

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Feedback on the Insights’ conference at Carreau du Temple

Last Thursday, Ykone organised their latest Insight conference. This time the theme focuses on “Micro Communities, Maximum Opportunities”, highlighting the role of micro-influencers. Ykone published the latest official report at the same time – available to download from our website.

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Insights conference in London

Ykone is proud to announce the second UK edition in its Insights Conference Series. Taking place on Thursday 6th April in the heart of Saville Row, this private event is focused on bringing together leading luxury men’s fashion & lifestyle brands to discuss effective techniques for engaging male audiences via influencer marketing campaigns.

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RUE RODIER X YKONE

On her blog RueRodier.com, Marissa gives fashion, beauty and design advice, sharing her inspirations through articles, photo essays, and lookbooks. Written in English to appeal to an international audience, her blog also documents her travels throughout Europe, and the different experiences she’s shared with various brands.

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Insights conferences in Germany

Ykone is hosting two free conferences in Germany on the topic of micro-influencers. We will be in Hamburg on April 3rd, and Munich on April 4th.

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Young Talent : Arian Ney

Masculine Elegance…

Two words which define the German influencer Arian Ney. Arian’s niche, coherent and aesthetic editorial line reflects his personality and passions, which he shares with his 253K strong Instagram community.

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5 Nordics influencers to follow

With their pure aesthetic and minimalist style, it isn’t difficult to work out where these 5 influencers are from… On-trend, warm-spirited, and above all, authentic, these Nordic influencers are upholding their region’s reputation. Here’s a short list of some of our favourites.

Our most creative and inspiring campaigns

Discover our campaigns

Inspiration

How it works

  • Strategy

    Ykone accompanies brands in the imagining, developing, and measuring of their digital influencer strategies.

  • Creative

    The studio guides brands in the definition of their social content, providing creative and innovative strategic recommendations.

  • Technology

    Campaygn©, our own exclusive technology, helps us to keep an eye on the performance of the campaigns. 

  • Global Agency

    As worldwide experts with a network of agencies in Paris, Berlin, London, New York, Dubai, Copenhagen and Bangalore, we share out our projects based on geographical areas and expertise.

Our references

We work for the most creative Beauty, Fashion, Luxury, and Lifestyle brands

Ykone’s unique positioning, strong creative DNA, worldwide offices and bespoke technology allows us to meet the needs of major global and local brands.

Case study

Monnier Frères

Concept

Stage the collections sold on the
website in an ideal landscape

Casting

Selection of profiles matching the DNA
of the brand and consistent with the
needs and objectives of the campaign

ART DIRECTION

Artistic Guidelines
Moodboard
Photographer Booking
Styling

PROJECT
MANAGEMENT

Travel organization
Relationship with Top influencers
A clear brief
Close follow up
Schedule management

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

Concept

Stage the collections sold on the
website in an ideal landscape

Casting

Selection of profiles matching the DNA
of the brand and consistent with the
needs and objectives of the campaign

ART DIRECTION

Artistic Guidelines
Moodboard
Photographer Booking
Styling

PROJECT
MANAGEMENT

Travel organization
Relationship with Top influencers
A clear brief
Close follow up
Schedule management

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

MONNIER FRERES CAMPAIGN

Casting : 17 top influencers
Engagement rate : 5.65%
Reach : 2.7M
Interactions : 880K
Posts : 383 vs 126 expected
Impressions : 8M

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Ykone London
Rachel Clay
Sales Director
+44 (0)7716098852
rachel@ykone.com
The Clubhouse
St James Square,
London SW1Y 4JU
United Kingdom
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Ykone Paris
Ykone Paris
+33 (1) 75 77 64 80
contact@ykone.com
28 rue du Sentier,
75002 Paris
France
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Ykone New-York
Ykone New-York
+971 55 879 9045
contact@ykone.com
110 East 25th Street
New York, 10010
United States
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Ykone Berlin
Shawn Thomson
Managing Director
+49 171 409 0686
shawn@ykone.com
Mindspace
Friedrichstraße 68,
10117 Berlin
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Ykone Copenhaguen
Damien Collignon
Managing Director
+ 45 51 78 52 77
damien@ykone.com
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Ykone Bangalore
Archana Bora
Sales Manager
archana@ykone.com
1022/C, Suranjandas Road
New Thippasandra
Bangalore, 560075
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Ykone Dubaï
Karine Jazra
Managing Director
+971 55 879 9045
karine@ykone.com

Our Story

World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008.

Ykone develops influencer campaigns for creative and innovative brands such as L’Oréal Paris, Dior, Swarovski, and Marc Jacobs … Our services includes the conception of an influencer strategy and the direction of these projects. Ykone has a well earned reputation as an expert in identifying influencers and creating engaging content.

Ykone is proud to have secured Dior & Chanel as two of the agencies first clients during 2008 and worked on international campaigns for both houses, collaborating with Garance Doré, Kristina Bazan and Chiara Ferragni, even before they became big names. Ykone has always known how to discover talent and help influencers create authentic content.

With the aim of measuring the impact of the exponentially increasing Influencer phenomenon, Ykone launched Campaygn in 2013, their exclusive software capable of analysing the audience and universe of more than 50,000 influencers in real time. With a presence in 7 capitals and 4 continents, Ykone is the only agency with the capacity and expertise to support brands in the United States, Europe, the Middle East, and Asia.

Olivier Billon,
the founder

Olivier's passion for brands has interested him since he was a student. Graduating from Sciences Po Paris in 2007, he rejoined L’Oréal and worked on the first influencer marketing campaigns for Diesel fragrances and then for Viktor&Rolf. At that time, Instagram didn't exist, and bloggers could be counted on one hand.

Fascinated by this new means of expression and by the development of social media, Olivier Billon launched his first venture as an entrepreneur by founding the first Influencer Marketing Agency: Ykone, with the “Y” as a reference to ‘generation Y’. In parallel, he developed the ykone.com website which gathered those with a passion for fashion under the name “Ykone Network”, a network of influencers. Olivier was also the first to launch a conference dedicated to influencers in the luxury sector; ‘FLOW’ now an annual event.

Today, Olivier fully dedicates himself to the development of the agency and its international expansion.

Ykone Insights
Leveraging micro-influence

The smaller the community, the greater the influence? Such is the thinking currently disrupting influencer marketing. In a mature social space, the line between word-of-mouth marketing and celebrity endorsement has become blurred. With over 60% of Gen-Z consumers now seeking authentic experiences as opposed to sponsored advertising, micro-influencers deliver the proximity digital natives crave.

The latest Insights report places a new generation of Instagram influencers under the lens. Just how ‘micro’ are they, anyway? And how do you explain engagement rates up to 20x superior to those achieved by their top-tier or celebrity peers? Discover key behavioral trends among micro-influencers and how to leverage them to build a campaign that’s authentic, impactful and creative.


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What is Influence Marketing?

René Girard writes: "Man always desires what Others desire." This intuition could be given as the ethos for today's Influence Marketing Industry. At this time of the digitalisation of communication, digital experts are excited about the opportunities provided by the 2010 decade to "digital influencers". Whether they are stylists, visual artists, or "muses", influencers give a new visibility to brands in this saturated environment.

Ykone has been a pioneer in this domain since 2008, supporting and educating brands in their selection of the best profiles to work with inline with their brand image. Our conviction: influence marketing has to focus on putting influencers at the heart of digital campaigns. These talents are no longer a simple means of social media conversation, but real partners for our clients. Influencers are powerful - Chiara Ferragni receives 10 times more visits per day than Galeries Lafayette - and effective - 92% of consumers say that they trust individuals more than brands. Youtubers, Instagrammers and other Snapchatters are experts at producing high performing content. Their posts enrich and grow the brand's universe, and provide an engaged audience.

Campaygn : Ykone’s own platform

Our own technology, Campaygn©, gives us the power to keep track of statistics (audience and engagement) and identify influencers’ favorite topics, demographics, and contact information.

We’ve manually input data for the top 5.000 influencers in order to provide additional information such as email, biography, country… etc.

47K+ influencers
1.2B+ combined followers

CONTACT US

+33 (1) 75 77 64 80
contact@ykone.com
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