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Zadig & Voltaire - © Ykone
Zadig & Voltaire - © Ykone
Zadig & Voltaire - © Ykone
Zadig & Voltaire - © Ykone
Zadig & Voltaire - © Ykone
Zadig & Voltaire - © Ykone

@Zadig & Voltaire

A STORY OF ENGAGEMENT

For the launch of Just Rock!, we led a master production with Erika Boldrin and Biel Juste as faces of the brand captured by Isaac Marley Morgan, a British photographer, who is also a micro influencer.
Biel and Erika's communities have been particularly engaged with this exciting and sensual story. 

  • Focus on the story telling: We interpreted the campaign to create a strong echo on social networks. 2 heroes, their intimacy, their own bedrooms, their secret belongings...
    Everything  made to involve their communities into the real lives of our 2 influencers. 

  • To get massive engagement: Erika and Biel felt very comfortable in front of the camera at a very structured photoshoot. They were free to post additional content, especially stories, that are seen 30% more than IG posts. They both had a truly enjoyable experience. 

The proof is in the numbers: 7.2% engagement rate - 20 Instagram stories