BOOST YOUR PR EXPERIENCE
This February, Proenza Schouler launched their new fragrance Arizona in New-York.
To celebrate the launch, we invited 5 top influencers to create relevant and highly creative content, following clear guidelines, during the launch party.
Gather 5 hit girls with huge communities during an event and you will get visibility. Ask them to showcase the product through a cutting edge stage production and you will get much more than that.
Content factory: the influencers created content that not only respected the DNA of the brand but also reflected their own universe. From the elegance of Chriselle Lim to the ultra trendy collage made by Chloë Sevigny, the brand was presented from many different angles.
Attribution: providing a creative brief that was as detailed as possible led to unique tailor-made content that could not be attributed to any other fragrance brand.
The proof is in the numbers: 48 pieces of content - 4.8M impressions - 1.4M reach