The brand wanted to highlight their AW17 collection by creating visibility and drive to store.
Ykone’s answer: #simplicity
We proposed for Filippa K to collaborate with British models Joanna and Sarah Halpin for the brand’s AW17 campaign. The sisters created artistic imagery to support the launch of AW17, which they shared with their audience on Instagram and in a blog post on whatshesaidblog.com.
Sarah and Joanna Halpin very diligently created highly engaging content to support Filippa K’s AW17 collection.
The sisters created 10 publications, featuring items from the collection.
The campaign had a reach of 77.3K and over 294.8K impressions.