Editorial content for Filippa K


British models Joanna and Sarah Halpin embodied with style the Filippa K AW17 collections online.

Together, the sisters created high quality editorial content: a series of unique imagery to support the launch the Scandinavian brand’s collection. They shared a minimalistic and focused content with their audience on Instagram and in a blog post on whatshesaidblog.com.

Capture d’écran 2017-10-19 à 16.41.30

The campaign exceeded our expectations with a reach of 77.3K and over 294.8K impressions.