A 360° campaign for the 46 shades of Maybelline


For the launch of Color Match, Ykone and Maybelline work hand in hand to carry out a 360 ° campaign: from the production and content creation with influencers, to the creation of landing pages to the management of their social networks, all assets are created and coordinated to create the best launch plan.

With its franchise Color Sensational, Maybelline offers the dream of every lipstick addict : 46 shades of lipstick with 3 different finishes : satin, matte and lacquered.

To showcase this asset, Maybelline creates the lipstick simulator ColorMatch : depending on their hair and skin color, finish affinity and mood of the day, everyone can virtually try her shade of the moment.

You can see the mashup video here!

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