For the launch of its new fragrance “Terre de lumière”, L’Occitane collaborates with international influencers.
In order to anchor the brand in the luxury perfume sector, Ykone has developed a unique storytelling along with l’Occitane en Provence that was perfectly adapted to its publication on digital platforms.
The creative concept was based on the idea of #ChasingTheGoldenHour.
Influencers travelled to France’s golden region: the sunlit landscape of Provence. Here, they were fully immersed in the brand’s universe, discovering the perfume through a dreamy and unforgettable journey, creating content to be shared on social media throughout.
Just spent the most magical couple of days ( those of you who watched my stories know I’m not exagerating at all 😍) #ChasingTheGoldenHour in Provence with @loccitane for the launch of my new favorite gourmand fragrance #TerreDeLumiere. I made it home with stars in my eyes ✨ What an unforgettable experience 💛