5 international influencers looking for golden hour in Provence

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For the launch of its new fragrance “Terre de lumière”, L’Occitane collaborates with international influencers.
In order to anchor the brand in the luxury perfume sector, Ykone has developed a unique storytelling along with l’Occitane en Provence that was perfectly adapted to its publication on digital platforms.

The creative concept was based on the idea of #ChasingTheGoldenHour.

Influencers travelled to France’s golden region: the sunlit landscape of Provence. Here, they were fully immersed in the brand’s universe, discovering the perfume through a dreamy and unforgettable journey, creating content to be shared on social media throughout.

We selected five international influencers as the product ambassadors: Nichole Ciotti (US), Luisa Accorsi (BR), Lily Rose (FR), Nataly Osmann (RU) and Leonie Hanne (GER/US/UK).

I’ll never forget this moment in the sky with @loccitane ✨📷 @luciehugary #chasingthegoldenhour #loccitane #terredelumiere

Une publication partagée par Nichole Ciotti (@nicholeciotti) le

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