5 international influencers looking for golden hour in Provence


For the launch of its new fragrance “Terre de lumière”, L’Occitane collaborates with international influencers.
In order to anchor the brand in the luxury perfume sector, Ykone has developed a unique storytelling along with l’Occitane en Provence that was perfectly adapted to its publication on digital platforms.

The creative concept was based on the idea of #ChasingTheGoldenHour.

Influencers travelled to France’s golden region: the sunlit landscape of Provence. Here, they were fully immersed in the brand’s universe, discovering the perfume through a dreamy and unforgettable journey, creating content to be shared on social media throughout.

We selected five international influencers as the product ambassadors: Nichole Ciotti (US), Luisa Accorsi (BR), Lily Rose (FR), Nataly Osmann (RU) and Leonie Hanne (GER/US/UK).

I’ll never forget this moment in the sky with @loccitane ✨📷 @luciehugary #chasingthegoldenhour #loccitane #terredelumiere

Une publication partagée par Nichole Ciotti (@nicholeciotti) le