What's Hot

High as Dubai…

In only six months, Ykone has positioned itself as the very first Influencer Marketing agency in the Middle-east. Located in the heart of the happening Dubai Design District, combining the Parisian savoir-faire with first-hand insights of the local Middle-eastern culture, our team of experts have already created projects with some of the most prestigious clients such as Richemont, L’Oreal, Chalhoub Groups and The Dubai Tourism Office.

What's Hot

Save the Date : Live blogging, the Future of Social Media?

More than just a trend, live-blogging has imposed its notoriety across social media. To launch our Insight Report « Live & Learn: Next Steps in Social Streaming » Ykone is organising open discussions on this topic in Berlin (17th October) and London (20th October). Moderated by Olivier Billon, Ykone CEO, the discussion will host leading guest influencers such as Kaushal (526K Instagram Followers) and Anna Wilken (137K Instagram Followers) who will share their experiences.

What's Hot

Ykone Creative Studio speaker at TED x UNIMANNHEIM

For the first edition of Ted x UniMannheim, two members of Ykone’s studio proudly took to the stage to speak on the theme: « Passion Changes Everything ». Jordan Henrion, Creative Director, and Yannis Henrion, Creative Consultant, are indeed renowned Parisian influencers that paved the way towards their current careers with their edgy fashion Instagram accounts. A perfect example of how social media is enabling thousands of youngsters to explore art and culture and shape their future interests.

Ted x UniMannheim held during September 2016.
Video available soon on www.ted.com website.

Our most creative and inspiring campaigns

Discover our campaigns

Inspiration

How it works

  • Strategy

    Ykone accompanies brands in the imagining, developing, and measuring of their digital influencer strategies.

  • Creative

    The studio guides brands in the definition of their social content, providing creative and innovative strategic recommendations.

  • Technology

    Campaygn©, our own exclusive technology, helps us to keep an eye on the performance of the campaigns. 

  • Global Agency

    As worldwide experts with a network of agencies in Paris, Berlin, London, New York, Dubai, Copenhagen and Bangalore, we share out our projects based on geographical areas and expertise.

Our references

We work for the most creative Beauty, Fashion, Luxury, and Lifestyle brands

Ykone’s unique positioning, strong creative DNA, worldwide offices and bespoke technology allows us to meet the needs of major global and local brands.

Case study

Monnier Frères

Concept

Stage the collections sold on the
website in an ideal landscape

Casting

Selection of profiles matching the DNA
of the brand and consistent with the
needs and objectives of the campaign

ART DIRECTION

Artistic Guidelines
Moodboard
Photographer Booking
Styling

PROJECT
MANAGEMENT

Travel organization
Relationship with Top influencers
A clear brief
Close follow up
Schedule management

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

Concept

Stage the collections sold on the
website in an ideal landscape

Casting

Selection of profiles matching the DNA
of the brand and consistent with the
needs and objectives of the campaign

ART DIRECTION

Artistic Guidelines
Moodboard
Photographer Booking
Styling

PROJECT
MANAGEMENT

Travel organization
Relationship with Top influencers
A clear brief
Close follow up
Schedule management

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

MONNIER FRERES CAMPAIGN

Casting : 17 top influencers
Engagement rate : 5.65%
Reach : 2.7M
Interactions : 880K
Posts : 383 vs 126 expected
Impressions : 8M

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Ykone London
Rachel Clay
Sales Director
+44 (0)7716098852
rachel@ykone.com
The Clubhouse
St James Square,
London SW1Y 4JU
United Kingdom
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Ykone Paris
Ykone Paris
+33 (1) 75 77 64 80
contact@ykone.com
28 rue du Sentier,
75002 Paris
France
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Ykone New-York
Ykone New-York
+971 55 879 9045
contact@ykone.com
110 East 25th Street
New York, 10010
United States
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Ykone Berlin
Shawn Thomson
Managing Director
+49 171 409 0686
shawn@ykone.com
Mindspace
Friedrichstraße 68,
10117 Berlin
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Ykone Copenhaguen
Damien Collignon
Managing Director
+ 45 51 78 52 77
damien@ykone.com
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Ykone Bangalore
Archana Bora
Sales Manager
archana@ykone.com
1022/C, Suranjandas Road
New Thippasandra
Bangalore, 560075
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Ykone Dubaï
Karine Jazra
Managing Director
+971 55 879 9045
karine@ykone.com

Our Story

World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008.

Ykone develops influencer campaigns for creative and innovative brands such as L’Oréal Paris, Dior, Swarovski, and Marc Jacobs … Our services includes the conception of an influencer strategy and the direction of these projects. Ykone has a well earned reputation as an expert in identifying influencers and creating engaging content.

Ykone is proud to have secured Dior & Chanel as two of the agencies first clients during 2008 and worked on international campaigns for both houses, collaborating with Garance Doré, Kristina Bazan and Chiara Ferragni, even before they became big names. Ykone has always known how to discover talent and help influencers create authentic content.

With the aim of measuring the impact of the exponentially increasing Influencer phenomenon, Ykone launched Campaygn in 2013, their exclusive software capable of analysing the audience and universe of more than 50,000 influencers in real time. With a presence in 7 capitals and 4 continents, Ykone is the only agency with the capacity and expertise to support brands in the United States, Europe, the Middle East, and Asia.

Olivier Billon,
the founder

Olivier's passion for brands has interested him since he was a student. Graduating from Sciences Po Paris in 2007, he rejoined L’Oréal and worked on the first influencer marketing campaigns for Diesel fragrances and then for Viktor&Rolf. At that time, Instagram didn't exist, and bloggers could be counted on one hand.

Fascinated by this new means of expression and by the development of social media, Olivier Billon launched his first venture as an entrepreneur by founding the first Influencer Marketing Agency: Ykone, with the “Y” as a reference to ‘generation Y’. In parallel, he developed the ykone.com website which gathered those with a passion for fashion under the name “Ykone Network”, a network of influencers. Olivier was also the first to launch a conference dedicated to influencers in the luxury sector; ‘FLOW’ now an annual event.

Today, Olivier fully dedicates himself to the development of the agency and its international expansion.

Insights

Everyone is wanting and trying to access the live-streaming audience, but with varied success. This new Insight edition presents the strategies that work, exploiting both the creative and authentic aspects of the format.

After five years of being all about live blogging and live-posting, the second half of the 2010 decade will be all about live streaming, with studies revealing that it is generating 10 times more comments than standard videos. The new El Dorado for brands looking to expand into new spaces of visibility. Brands, but not just brands. With such an opportunity, platforms such as Facebook will soon start producing their own shows, just like Netflix. Live is a word full of excitement for digital communities: it bears the promise of behind-the-curtain-exclusive insider content. But the truth is that brands are already finding the best ways to stage this kind of content, with a few stunning successes.

With live, it’s all about finding the right scene, the right scenario and the right actor to make a live experience perfectly on-brand, despite its apparent spontaneous essence.

While everybody’s focused on live-streaming, a few players are already looking one step ahead.

The next announced chapter of the Internet saga appears to be VR. As for actual live-content, some are digging its creative aspect, some its experience-increasing potential.


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What is Influence Marketing?

René Girard writes: "Man always desires what Others desire." This intuition could be given as the ethos for today's Influence Marketing Industry. At this time of the digitalisation of communication, digital experts are excited about the opportunities provided by the 2010 decade to "digital influencers". Whether they are stylists, visual artists, or "muses", influencers give a new visibility to brands in this saturated environment.

Ykone has been a pioneer in this domain since 2008, supporting and educating brands in their selection of the best profiles to work with inline with their brand image. Our conviction: influence marketing has to focus on putting influencers at the heart of digital campaigns.These talents are no longer a simple means of social media converstaion, but real partners for our clients. Influencers are powerful - Chiara Ferragni receives 10 times more visits per day than Galeries Lafayette - and effective - 92% of consumers say that they trust individuals more than brands. Youtubers, Instagrammers and other Snapchatters are experts at producing high performing content. Their posts enrich and grow the brand's universe, and provide an engaged audience.

Campaygn : Ykone’s own platform

Our own technology, Campaygn©, gives us the power to keep track of statistics (audience and engagement) and identify influencers’ favorite topics, demographics, and contact information.

We’ve manually input data for the top 5.000 influencers in order to provide additional information such as email, biography, country… etc.

47K+ influencers
1.2B+ combined followers

CONTACT US

+33 (1) 75 77 64 80
contact@ykone.com