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Ykone on the Go, more than ever!

With a consolidated turnover of 10 million euros, up 38% and campaigns for 135 brands in 35 different countries, 2017 was a record-breaking year for Ykone!

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YKONE02 : Thank You

Last week we hosted our 2nd exhibition of digital artwork, YKONE02, at the Ellia Art Gallery. The exhibition featured a unique selection of artwork from our favorite artists, including Quentin Monge, Romain Laprade, Inès Mélia, Ecoute Chérie, Victor Malecot, Claire Margueritte, Mar Ordonez, Molly Tibbetts. More than 500 of our friends, influencers, clients, partners, and artists gathered together to make this memorable event one of the most inspiring and fun we had in years. We want to thank you all for coming and celebrating creativity, our vision of influencer marketing, and this new year with us. The minimalist setting of the Ellia Art Gallery, formerly Nikki Diana Marquardt, was the perfect scenery to stage the unique character of the exhibition.This old light factory, an a...
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Raw talent: YKONE02 is almost here.

Ykone is hosting its 2nd exhibition of digital artwork, YKONE02, a unique selection of art pieces from 13 photographers, graphic designers and painters who have collaborated on our most beautiful projects, and share a look at their unpublished, more intimate works. YKONE02 - Thursday, February 1st - Ellia Art Gallery, 10 rue de Turenne, 75004 Paris. The overarching theme for this edition is PROJECTION. Numerous convictions, thousand universes to explore and million ways to make an advertising campaign memorable, Ykone is here to share its vision of digital content creation without any constraints. Above all, YKONE02 is a celebration of a powerful network of talented and interconnected artists, photographers, painters, influencers and any other gifted souls that have come together to ...
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Ykone’s conversation with the Financial Times

The Financial Times Watches & Jewellery Special Report published this week an interview of Olivier Billon, Ykone President and Company Founder. He shares his expert opinion on the rise of influencer marketing amongst luxury brands.

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Influencer Marketing Hub conference in London

We are thrilled to participate in the next Influencer Marketing Hub, a unique opportunity to explore all matters on influencer marketing. The conference, Under The Influence, will take place in London on November 8th at The Crystal, a world-class venue overlooking the Royal Victoria Docks.

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Editorial content for Filippa K

British models Joanna and Sarah Halpin embodied with style the Filippa K AW17 collections online.

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On board with Panerai

Panerai #hereandnow: for the first steps of this annual collaboration, Ykone is organizing unique experiences with aesthetic influencers.

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Influencers in Africa

There are now more than 400m social media subscribers on the African continent, with over 120m Facebook users and younger Africans flocking to Snapchat and Instagram.

#TheAfricaTheyNeverShowYou

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Ykone is moving fast forward!

Ykone is a fast growing organization and we’re proud to promote our most talented team members and and hire gifted people.

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Influencers and the Future of Marketing

On September 19th, Soho House Berlin, in partnership with Ykone, will host the first in a discussion series about influencer marketing, Influencers and the Future of Marketing.

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#DiorBackstage in Stockholm

Dior Nordic teamed up with Ykone to imagine and bring to life #DiorBackstage, a project that highlights the latest Dior’s beauty products.

13 beauty & lifestyle influencers have been selected to go trough a true “Red carpet” experience backstage Dior. They got their make-up done by Dior’s professionals, were photographed by a talented photographer Josefine Bäckström and attended Dior’s Backstage event.

Our most creative and inspiring campaigns

Discover our campaigns

Inspiration

How it works

  • Strategy

    Ykone accompanies brands in the imagining, developing, and measuring of their digital influencer strategies.

  • Creative

    The studio guides brands in the definition of their social content, providing creative and innovative strategic recommendations.

  • Technology

    Campaygn©, our own exclusive technology, helps us to keep an eye on the performance of the campaigns. 

  • Global Agency

    As worldwide experts with a network of agencies in Paris, Berlin, London, New York, Dubai, Copenhagen and Bangalore, we share out our projects based on geographical areas and expertise.

Our references

We work for the most creative Beauty, Fashion, Luxury, and Lifestyle brands

Ykone’s unique positioning, strong creative DNA, worldwide offices and bespoke technology allows us to meet the needs of major global and local brands.

Case study

Monnier Frères

Concept

Stage the collections sold on the
website in an ideal landscape

Casting

Selection of profiles matching the DNA
of the brand and consistent with the
needs and objectives of the campaign

ART DIRECTION

Artistic Guidelines
Moodboard
Photographer Booking
Styling

PROJECT
MANAGEMENT

Travel organization
Relationship with Top influencers
A clear brief
Close follow up
Schedule management

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

Concept

Stage the collections sold on the
website in an ideal landscape

Casting

Selection of profiles matching the DNA
of the brand and consistent with the
needs and objectives of the campaign

ART DIRECTION

Artistic Guidelines
Moodboard
Photographer Booking
Styling

PROJECT
MANAGEMENT

Travel organization
Relationship with Top influencers
A clear brief
Close follow up
Schedule management

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

Performance
Reporting

Engagement rate : 34.48%
Reach : 63K
Interactions : 22K

MONNIER FRERES CAMPAIGN

Casting : 17 top influencers
Engagement rate : 5.65%
Reach : 2.7M
Interactions : 880K
Posts : 383 vs 126 expected
Impressions : 8M

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Ykone London
Rachel Clay
Sales Director
+44 (0)7716098852
rachel@ykone.com
The Clubhouse
St James Square,
London SW1Y 4JU
United Kingdom
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Ykone Paris
Ykone Paris
+33 (1) 75 77 64 80
contact@ykone.com
28 rue du Sentier,
75002 Paris
France
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Ykone New-York
Ykone New-York
+971 55 879 9045
contact@ykone.com
110 East 25th Street
New York, 10010
United States
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Ykone Berlin
Shawn Thomson
Managing Director
+49 171 409 0686
shawn@ykone.com
Mindspace
Friedrichstraße 68,
10117 Berlin
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Ykone Copenhaguen
Damien Collignon
Managing Director
+ 45 51 78 52 77
damien@ykone.com
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Ykone Bangalore
Archana Bora
Sales Manager
archana@ykone.com
1022/C, Suranjandas Road
New Thippasandra
Bangalore, 560075
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Ykone Dubaï
Karine Jazra
Managing Director
+971 55 879 9045
karine@ykone.com

Our Story

World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008.

Ykone develops influencer campaigns for creative and innovative brands such as L’Oréal Paris, Dior, Swarovski, and Marc Jacobs … Our services includes the conception of an influencer strategy and the direction of these projects. Ykone has a well earned reputation as an expert in identifying influencers and creating engaging content.

Ykone is proud to have secured Dior & Chanel as two of the agencies first clients during 2008 and worked on international campaigns for both houses, collaborating with Garance Doré, Kristina Bazan and Chiara Ferragni, even before they became big names. Ykone has always known how to discover talent and help influencers create authentic content.

With the aim of measuring the impact of the exponentially increasing Influencer phenomenon, Ykone launched Campaygn in 2013, their exclusive software capable of analysing the audience and universe of more than 50,000 influencers in real time. With a presence in 7 capitals and 4 continents, Ykone is the only agency with the capacity and expertise to support brands in the United States, Europe, the Middle East, and Asia.

Olivier Billon,
the founder

Olivier's passion for brands has interested him since he was a student. Graduating from Sciences Po Paris in 2007, he rejoined L’Oréal and worked on the first influencer marketing campaigns for Diesel fragrances and then for Viktor&Rolf. At that time, Instagram didn't exist, and bloggers could be counted on one hand.

Fascinated by this new means of expression and by the development of social media, Olivier Billon launched his first venture as an entrepreneur by founding the first Influencer Marketing Agency: Ykone, with the “Y” as a reference to ‘generation Y’. In parallel, he developed the ykone.com website which gathered those with a passion for fashion under the name “Ykone Network”, a network of influencers. Olivier was also the first to launch a conference dedicated to influencers in the luxury sector; ‘FLOW’ now an annual event.

Today, Olivier fully dedicates himself to the development of the agency and its international expansion.

Ykone Insights
Leveraging micro-influence

The smaller the community, the greater the influence? Such is the thinking currently disrupting influencer marketing. In a mature social space, the line between word-of-mouth marketing and celebrity endorsement has become blurred. With over 60% of Gen-Z consumers now seeking authentic experiences as opposed to sponsored advertising, micro-influencers deliver the proximity digital natives crave.

The latest Insights report places a new generation of Instagram influencers under the lens. Just how ‘micro’ are they, anyway? And how do you explain engagement rates up to 20x superior to those achieved by their top-tier or celebrity peers? Discover key behavioral trends among micro-influencers and how to leverage them to build a campaign that’s authentic, impactful and creative.


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What is Influence Marketing?

René Girard writes: "Man always desires what Others desire." This intuition could be given as the ethos for today's Influence Marketing Industry. At this time of the digitalisation of communication, digital experts are excited about the opportunities provided by the 2010 decade to "digital influencers". Whether they are stylists, visual artists, or "muses", influencers give a new visibility to brands in this saturated environment.

Ykone has been a pioneer in this domain since 2008, supporting and educating brands in their selection of the best profiles to work with inline with their brand image. Our conviction: influence marketing has to focus on putting influencers at the heart of digital campaigns. These talents are no longer a simple means of social media conversation, but real partners for our clients. Influencers are powerful - Chiara Ferragni receives 10 times more visits per day than Galeries Lafayette - and effective - 92% of consumers say that they trust individuals more than brands. Youtubers, Instagrammers and other Snapchatters are experts at producing high performing content. Their posts enrich and grow the brand's universe, and provide an engaged audience.

Campaygn : Ykone’s own platform

Our own technology, Campaygn©, gives us the power to keep track of statistics (audience and engagement) and identify influencers’ favorite topics, demographics, and contact information.

We’ve manually input data for the top 5.000 influencers in order to provide additional information such as email, biography, country… etc.

47K+ influencers
1.2B+ combined followers

CONTACT US

+33 (1) 75 77 64 80
contact@ykone.com
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